The importance of reading and the "reading gap" is demonstrated in the video. Children who are exposed to reading early and often usually do much better during the critical early years of their academic and educational development. This video provides clear and concise evidence of the importance of sustained reading (throughout the year). The Sensational Letter S is a first step in establishing early word development and fun reading habits by young and early readers. Look for more reading support, tips to encourage regular reading and suggestions for sustained reading going forward. 

Reading is essential, fundamental and very necessary throughout a child's/persons life.